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diamond buying essentials


1. Know Your Weight.   Ask how the weight is certified then make sure it's weighed again, in front of you

2. See your actual diamond using a high quality gem microscope with an expert who can show you how the information on the certificate matches your actual diamond. 

3. View a selection of unset diamonds in different lighting conditions placed next to each other.

4. Find a sales associate who can help you define your taste in cut by pointing out the differences in fire, brightness, and scintillation.
 

5. Insist on a laser inscription and an internal photo of your diamond.

  

6. Insist on a credible Certificate and ask a diamond expert whom you trust to show you how the characteristics in the diamond match the certificate.

7. Insist on a "maintenance" plan that allows you to keep your ring in new condition and guarantees your diamond from loss.  Otherwise, you could face a huge future expense rebuilding or replacing your setting or, worse, yet, replacing a lost diamond.
 
8. Insist on a finely crafted ring that is manufactured to high standards with a lifetime warranty on defects



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The Sporn Company, Inc. retains copyright on all text and graphics. You may not: modify, distribute or re-use, in any form, without the express written permission of The Sporn Company, Inc.

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